Samir Ibrahim is the co-founder of a company called SunCulture which designs and sells solar-powered irrigation systems and agricultural extension services, that make it cheaper and easier for farmers to grow fresh fruits and vegetables. This innovation has pioneered a system that delivers water directly to crop roots, increasing yield by 300% and reducing water usage by up to 90%. They are changing prospects for farmers across Kenya where only 4% of the land is currently under irrigation and yet over 80% of country is considered arid or semi arid and therefore unsuitable for purely rainfed agriculture.